Personalized Medicine: A World of Opportunities is a one and a half day conference reflecting a distinctive collaboration of the Harvard Medical School-Partners HealthCare Center for Genetics and Genomics and Harvard Business School. The alliance of these two renowned academic enterprises presents an exceptional opportunity to address the integration of medicine and business in facilitating Personalized Medicine by bringing together perspectives from medicine, academia, research, regulatory agencies, investors, payors, diagnostic companies, industry and the business community. Participants will engage in a multitude of issues surrounding the opportunities for changing the practice of medicine by incorporating genetics/genomics into clinical practice to achieve better outcomes for patients in a cost effective manner. The conference will explore from multiple perspectives how the Personalized Medicine revolution has been put into practice and what is required on the part of physicians, patients, insurers, provider organizations, pharmaceutical innovators and the business community to ensure its future success. This conference will be unique in its depth and breadth; in its roster of prestigious speakers from government, academia and industry; and in its ability to define and address the issues that confront us, as Personalized Medicine becomes a reality.

• Perspectives from thought leaders in government, academia, business, industry and clinical practice from the USA and abroad.
• Opportunities to learn from case studies of Personalized Medicine in action with common diseases and how the knowledge that has been gained from one disease can be utilized in other disease areas.
• Paradigms for supporting the growth of Personalized Medicine through business models and information technology.
• Presentation of the Personalized Medicine Coalition??s second Leadership in Personalized Medicine Award.

• Participate in a prestigious academic conference, which will highlight the opportunities to learn from the many discoveries in Personalized Medicine.
• Be visibly aligned with the leaders of the Harvard Medical School-Partners HealthCare Center for Genetics and Genomics and Harvard Business School, as well as with the prestigious speakers in attendance.
• Be recognized among key constituencies in attendance as leaders in the field of Personalized Medicine, proactively addressing the opportunities and challenges of the field.
• Be positioned for positive media coverage prior to, during and after the conference.

• All promotional materials advertising the conference including brochures and posters
• Conference website
• Official conference program
• Archives of the conference
• Press releases related to the conference
• Poster on or behind registration table that will remain in place throughout the duration of the conference